Typography Guidelines
We have two core simple rules when using text on any of our marketing.
Heading and titles
Headings and titles must always be set in a font weight between bold and black, dependant on design. And should be used in all capitals for emphasis and clarity. Correspondingly, subtitles should be set in either medium or semibold, dependant on design, and must be in all capitals at all times.
The tracking should be set at 25pt for all titles and subtitles.
Body text
Body text can be used in either regular or medium, dependant on design and the clarity of the information. Body text should always be used in sentence case.
Our Fonts
Please note that on all promotional materials for The Grove Health & Fitness, The Hangar Health & Fitness and The Space Health & Fitness, the font is different to LED Community Leisure.
To separate these commercial gyms from their house brand, please use Montserrat for all text:
MONTSERRAT
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y X
1 2 3 4 5 6 7 8 9 0 ! ; : / ? , . @ ¥ % & * ( ) £ \ < + > ‘
BOLD
SEMI BOLD
MEDIUM
REGULAR
LIGHT
Correct font usage
Clarity is important to us, so ensure you follow these simple typography rules.
Leading
Use the right leading or line spacing to ensure that text is legible and easy to read within a design.
HEADINGS
This line spacing is comfortable.
This line spacing is a bit too much.
BODY COPY
This line spacing looks very comfortable and is easy to read, we want our customers to enjoy reading our content.
This line spacing is too tight and is difficult to read, use the right leading or line spacing to ensure that text is legible and easy to read within a design.
Letter Spacing
Use the right leading or line spacing to ensure that text is legible and easy to read within a design.
HEADINGS
This letter spacing is comfortable.
This letter spacing is far too big.
BODY COPY
This letter spacing looks very comfortable and is easy to read, we want our customers to enjoy reading our content.
This letter spacing is too tight and is difficult to read, use the right leading or line spacing to ensure that text is legible and easy to read within a design.