Part of the LED Community
While The Grove Health & Fitness, The Hangar Health & Fitness and The Space Health & Fitness do have their own identity that is relatively separate to LED Community Leisure, to communicate that these three gyms come under the house LED brand, we have a tag that should be featured secondarily to their logos. The tag has been created with the white version of the lone LED logo, with it’s statement written in the Rajdhani font to further identify that LED is the house brand of these commercial gyms.
The “Part of the LED Community” tag should be applied to every promotional asset that features one the logos for The Grove Health & Fitness, The Hangar Health & Fitness and The Space Health & Fitness. Please aim to place this tag in the footer with the social media icons, to replace the space that displayed the web address on LED Community Leisure branded materials.
In instances where a footer cannot be applied, such as in banners or social media assets, the statement should remain small in size and be added in a convenient location that doesn’t interfere with the promotional message advertised. It’s sole purpose is to identify The Grove Health & Fitness, The Hangar Health & Fitness and The Space Health & Fitness as commercial gyms owned by LED.
“Part of the LED Community” will not need to be used if the logos haven’t been shown in the same design/video, as we want to convey these as a full message. As an example ‘The Hangar Health & Fitness’ would be the primary, and ‘Part of the LED Community’ would come secondly. But do not place these two together as one image, these should be kept apart:
Example of when the statement does not need to be used:
However, when a design consists of multiple pages, such as paid media carousels and large documents that may feature the logo on various pages, please feature the logo on the end page with “Part of the LED Community” as a small tag in an area that distances itself away from the logo, but also does not interfere with the design. This avoids repetition of both the logo and the ‘Part of the LED Community’ statement together as it is to act as note.
This also applies to videos. If the beginning of the video features one of the logos for The Grove Health & Fitness, The Hangar Health & Fitness and The Space Health & Fitness, then the end screen must feature “Part of the LED Community” as well.
Sizing
Please keep the tag small in size, but also at a size that is still legible. Refer to previous designs for reference.
Tag colour variations and usage
