Videography rules
There are two types of styles for videos within LED Leisure, a ‘Corporate’ style and a ‘Centre’ style. The key differences is with colour. The corporate style should use Purple and centre style should use Green.
We aim to produce video with a professional feel, these should use a tripod which helps to: reduce camera shake; frame shots and produce smooth panning shots for more interesting footage.
Corporate based videos
Graphical elements can be added to help explain the video’s narrative and should use the LED Purple colour.
Our videos use a branded animated LED element at the bottom the video which typically appears at the end of the video. See Motion Brand Identity for examples of how this looks. Note: Corporate videos should use the LED logo without Community Leisure.
Centre related videos
For centre related promotional videos, based around our customers and facilities, these should use the LED Green colour and include the Community Leisure logo. These can be either shot professionally or by our team members.
