Typography Guidelines
We have two core simple rules when using text on any of our marketing.
Heading and titles
Headings and titles must be set in Rajdhani’s bold weight and must always be used in all caps for emphasis and clarity. Subtitles should be set in either medium or bold, dependant on design, and must be in all caps at all times.
Body text
Body text must be set as Calibri, and can be used in either regular or medium, dependant on design and the clarity of the information. Body text should always be used in sentence case.
Our Fonts
We have two core fonts that can be used across all of our marketing.
RAJDHANI
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYX
1234567890!;:/?,.@¥%&*()£\ <+>‘
BOLD
SEMI BOLD
MEDIUM
REGULAR
LIGHT
CALIBRI
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYX
1234567890!;:/?,.@¥%&*()£\ <+>‘
BOLD
REGULAR
ITALIC
LIGHT
Standard system font – no need to download
Correct font usage
Clarity is important to us, so ensure you follow these simple typography rules.
Leading
Use the right leading or line spacing to ensure that text is legible and easy to read within a design.
HEADINGS
This line spacing is comfortable.
This line spacing is a bit too much.
BODY COPY
This line spacing looks very comfortable and is easy to read, we want our customers to enjoy reading our content.
This line spacing is too tight and is difficult to read, use the right leading or line spacing to ensure that text is legible and easy to read within a design.
Letter Spacing
Use the right leading or line spacing to ensure that text is legible and easy to read within a design.
HEADINGS
This letter spacing is comfortable.
This letter spacing is far too big.
BODY COPY
This letter spacing looks very comfortable and is easy to read, we want our customers to enjoy reading our content.
This letter spacing is too tight and is difficult to read, use the right leading or line spacing to ensure that text is legible and easy to read within a design.