Sub Brand Logos

File Type Usage Guidelines

.AI (Adobe Illustrator)

1. When to Use .AI
   • Editable Graphics: Ideal for logos, icons, and illustrations that may need editing.
   • High-Quality Print: Ensures maximum quality for printed materials.
2. Examples
   • Original logo files
   • Editable vector graphics for marketing materials

.EPS (Encapsulated PostScript)

1. When to Use .EPS
   • Vector Graphics: Use for scalable graphics that won’t lose quality.
   • Print Media: Preferred format for high-resolution prints.
2. Examples
   • Logos and icons for print
   • High-quality illustrations

.JPG (Joint Photographic Experts Group)

1. When to Use .JPG
   • Photographs: Detailed images needing smaller file size.
   • Web and Print: High resolution for both mediums.
   • Email and Digital Documents: Smaller file size.
2. Examples
   • Product photographs on websites and catalogues
   • Images in social media posts and digital marketing
   • Email marketing campaigns
   • High-resolution images for print materials

.PNG (Portable Network Graphics)

1. When to Use .PNG
   • Web Graphics: Logos, icons, images needing transparency.
   • Images with Text: Sharpness and clarity preserved.
2. Examples
   • Website logos and icons
   • Product images with transparent backgrounds
   • Infographics

.SVG (Scalable Vector Graphics)

1. When to Use .SVG
   • Web Graphics: Ideal for logos, icons, and illustrations that need to scale.
   • Responsive Design: Ensures graphics remain sharp at any size.
2. Examples
   • Website logos and icons
   • Scalable infographics and illustrations
   • Responsive web design elements