Logo Assets

Standard logo

This logo is to be used on all internal LED marketing or external marketing where a sub-brand logo IS present.

Ensure you follow the brand rules when using this logo.
All sub-brand logos can be found here.

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Corporate logo

This logo is to be used on all LED marketing when a Sub Brand logo IS NOT present on the marketing.

Ensure you follow the brand rules when using this logo.
All sub-brand logos can be found here.

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Whiteout logos

This includes all LED and sub-brand logos with the coloured dots all changed to white. These logos are to be used on any promotional materials where there is a dark or coloured background, these are particularly useful if there is an additional cost for multi-colour printing. For example promotional drinks bottles, uniform or embroidered gym towels.

Ensure you follow the brand rules when using this logo.

Download Logos

File Type Usage Guidelines

.AI (Adobe Illustrator)

  1. When to Use .AI
    • Editable Graphics: Ideal for logos, icons, and illustrations that may need editing.
    • High-Quality Print: Ensures maximum quality for printed materials.
  2. Examples
    • Original logo files
    • Editable vector graphics for marketing materials

.EPS (Encapsulated PostScript)

  1. When to Use .EPS
    • Vector Graphics: Use for scalable graphics that won’t lose quality.
    • Print Media: Preferred format for high-resolution prints.
  2. Examples
    • Logos and icons for print
    • High-quality illustrations

.JPG (Joint Photographic Experts Group)

  1. When to Use .JPG
    • Photographs: Detailed images needing smaller file size.
    • Web and Print: High resolution for both mediums.
    • Email and Digital Documents: Smaller file size.
  2. Examples
    • Product photographs on websites and catalogues
    • Images in social media posts and digital marketing
    • Email marketing campaigns
    • High-resolution images for print materials

.PNG (Portable Network Graphics)

  1. When to Use .PNG
    • Web Graphics: Logos, icons, images needing transparency.
    • Images with Text: Sharpness and clarity preserved.
  2. Examples
    • Website logos and icons
    • Product images with transparent backgrounds
    • Infographics

.SVG (Scalable Vector Graphics)

  1. When to Use .SVG
    • Web Graphics: Ideal for logos, icons, and illustrations that need to scale.
    • Responsive Design: Ensures graphics remain sharp at any size.
  2. Examples
    • Website logos and icons
    • Scalable infographics and illustrations
    • Responsive web design elements
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